Broker association divide in Canada?

They’re singing a different tune in Manitoba.

The Insurance Brokers Association of the aforementioned province has declared its support for Aviva’s digital strategy with the IBAM’s CEO, Dave Schioler, repeatedly calling Aviva a “broker-friendly company”.

“We do not believe that the distinction of the name of the direct offering by Aviva should interfere with our association and with our brokers working with Aviva,” he said. “Other companies have direct channels and they’re differently named but you could argue Aviva is even more transparent about what they’re doing. To us, this is another broker-friendly company that does $4 billion of business with brokers that is not going to throw that business away, but would rather grow it, enhance it.

Read the full article on Insurance Broker Magazine’s website – Broker association divide in Canada?