Names of 10 southern Manitoba insurance brokerages in same group vanish

Names of 10 southern Manitoba insurance brokerages in same group vanish: replaced by One Insurance
(Copyright Thompson’s World Insurance News Not to be redistributed by individual recipients)

Ten insurance brokerage names in southern Manitoba vanished this month, replaced by one.

And that’s the new name: One Insurance Group.

It’s not an overnight consolidation, though.

All 10 were already members of the Selkirk-based McMillan group but had been using their original names.

Dale McMillan started expanding the brokerage soon after taking over from his father in the mid-1990s, acquiring agencies in Teulon, Stonewall, Oakbank, Birds Hill, Middlechurch, Warren and a couple in Winnipeg.

The name change was prompted by several factors including cross-company advertising and staff mobility.

“All our advertising… we did a lot of it individually and if we did it as a group we sometimes put the two names in – it was just becoming very cumbersome,” Mr. McMillan told Thompson’s.

“People would say ‘I hear you own a bunch of offices – ‘where are they?'”

Now if the Selkirk HQ sponsors a curling bonspiel under the One name, all locations benefit.

Because of licensing rules, the new identity also frees up staff to go where they are needed.

Before if a smaller location faced a cluster of storm claims or had several staff members call in sick there was no way to send anyone to help.

Now they can be moved around.