Why promises of lowest rates don’t always deliver

David Waserman has been an insurance broker for 17 years – long enough that he could usually eyeball a consumer’s information and know roughly how much they were going to have to pay for auto insurance.

So when he started paying close attention to InsuranceHotline.com, he was confused. The site touts itself to consumers in advertising as: “Your search engine for the lowest insurance rates.”

But he knew this wasn’t the case.