#BSICareToReply Challenge

#BSICareToReply Challenge

This year for Valentine’s Day, BSI Insurance Brokers Ltd. wanted to spread the love by creating their very own social media challenge.

“We see it again and again, all over social media. Misinformation, arguments, and division. We just wanted to change the narrative, focusing on spreading love and encourage people to send positive messages. We wanted to show people we CARE.” explained David Robin, BSI Insurance’s Marketing Specialist.

BSI called this initiative the #BSICareToReply challenge and launched it on February 14th, 2021. For every positive comment/reply on the #BSICareToRely post received across their social media platforms (Facebook, Instagram, Twitter, and LinkedIn), BSI donated $1 to Cancer Care Manitoba Foundation.

We believe it was a success, not only did we spread joy around social media for a few days, but we also raised $431 for Cancer Care Manitoba Foundation.

Skip to toolbar