Crossroads 12 Days of Giving – Shop Local Giveaway

In late October, the Marketing Team from Crossroads Insurance met over Zoom to brainstorm their Giving Back Campaign, with the intent to give back by supporting local businesses affected by the COVID-19 pandemic through purchasing goods and services from them for the campaign, to encourage Manitobans to shop local and provide eligible Manitobans with exciting prizes while promoting Winnipeg businesses and, mostly, to spread some local joy in what has been an unpredictable year affecting communities around the world. When Crossroads reached out to these businesses to participate, they received overwhelmingly positive feedback from businesses.

The Crossroads teams’ initial intent was to speak with all customers in person to promote local businesses and the giveaway, however, they had to improvise as they closed to the public due to the COVID-19 pandemic. Instead, slips of paper with contest information were mailed with every transaction or receipt sent out of office. Staff were diligent in sharing the contest on social media and in conversations. Before the end of the first Day of Giving, Crossroads had over 700 entries combined on Instagram and Facebook – where they ran the giveaway. The giveaway ran until December 17th and all winners were announced the day after at noon on Crossroads social media stories. A look into the Feedback from participants that warmed the Crossroads teams’ hearts were comments like “such a good idea, check out this giveaway!” and “Awesome! I’m finding so many local businesses I haven’t heard of and I’m loving it. Thank you.”

“We are confident that with The 12 Days of Giving, those we reached in the community will be motivated to shop and give locally this year and in the future.”

Modified from the IBAM & SGI CANADA 12 Days of Giving promotion.

Crossroads Insurance

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