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Tech Talk - Presented by Trufla Technology

October 26, 2022, 12:00 - 1:00 PM

IBAM is excited to announce that we will be hosting a new quarterly virtual event focused on all-things technology. Our first Tech Talk will be on October 26, 2022 and will include a presentation by Trufla Technology. Please register for upcoming sessions below.

Presenter: Sherif Gemayel from Trufla Technology

Title: Dear Brokers, you’re more like Amazon than you may think 

Session Overview: As Brokers continue to operate in an ever-evolving digital landscape, it may seem daunting to even try to compete with direct markets who can offer customers a seemingly fluid online experience. But is this the whole story? Absolutely not. Because convenience is only one part of the puzzle. What the consumer wants is Choice.  

Amazon does not sell a product, it gives online shoppers optimized choice for their perspective needs, and they do it better than anyone. How? They use big data.  

In this presentation I will deep dive into how you can use unprecedented amounts of data to inform and transform your strategies so you can sell not just choice, convenience, and optimization, but create an experience that direct writers simply cannot do. Advocacy.